The New Teacher Project (TNTP) was founded in 1997 to train new teachers. Two decades later, the 400-person organization had expanded far beyond teacher training, providing broad consulting and support to public school systems in 35 states.
I led the effort to rebrand TNTP and position it as a full-service partner to public school districts. This included creating a new logo and tagline, defining our story and visual identity in a brand book, launching a new website and collateral, and extensive staff engagement and client roll-out.
The brand expansion contributed to the full funding of a new strategic plan and $64 million in revenue in 2016. Read more about the evolution here.
"TNTP is an incredibly well-rounded organization. They simultaneously execute on the practice and policy fronts more effectively than any any other organization out there."
~ Philanthropedia Top Nonprofit Award
- Brand strategy
- Creative direction
- Project management
- Stakeholder engagement
Design by Cricket Design Works.