Since 2001, TNTP has recruited and trained 32,000 new teachers for school districts in a dozen cities.
In 2013, TNTP unified its teacher training under a new national brand and website: TNTP Teaching Fellows. The campaign sends a clear national message, yet retains local appeal. We rolled out new brand resources nationwide and trained dozens of brand ambassadors to convey the new messages.
In its first year, the campaign inspired 35,000 people to apply to teach. The website also won a Gold Addy from the American Advertising Federation, Madison.
- Brand strategy
- Creative direction
- Website development
- National brand rollout
Design by Cricket Design Works.