Most school districts have only rudimentary resources for job seekers, making it hard to attract top talent.
Since 2012, TNTP has helped more than a dozen school systems make a compelling pitch to educators. Often, we only have a few weeks notice before launching a recruitment campaign, so we developed cost-effective website templates to streamline the launch process.
In Action: DC
One of our earliest campaigns has profoundly shaped talent in DC Public Schools, now the fastest improving urban district. It rallied teachers and principals behind a bold vision: defying expectations about what urban schools and students can achieve.
The campaign used a microsite, social media and advertising to attract record numbers of applications from talented teachers. In the year the site launched, teacher applications grew by 70 percent. Of those applicants, 90 percent were qualified for the job, up from 68 percent. Read more on TNTP's blog.
- Business development
- Campaign strategy
- Brand and value proposition
- Website development
- Social media and ad strategy